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The 6th Floor Blog: Behind the Cover Story: How Much Does Target Know?
Explore The New York Times Magazine (Feb 21 2012) Predictive Analytics , Predictive Analytics News
Charles Duhigg answers questions on his story about how companies study your habits to know what you want before you do.
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Mentions: The New York Times Obama Andrew Pole
Behind the Cover Story: How Much Does Target Know?
Explore The New York Times Magazine (Feb 21 2012) Predictive Analytics , Predictive Analytics News
By RACHEL NOLAN Liz Alter Charles Duhigg is a staff writer at The New York Times and author of the coming book “The Power of Habit.” His cover article this week on how companies study your habits to know what you want before you do is adapted from the book. He will be answering readers’ questions in a Facebook chat today at 2 p.m., E.S.T. How did you first become interested in the story and get in touch with Andrew Pole, the Target statistician?
(Read Full Article)
Mentions: The New York Times Obama Andrew Pole





